V33 - AI

V33 Group has been one of my main clients this year, and I have had the opportunity to work on a variety of projects to meet their visual communication and marketing needs. This collaboration showcased the diversity of my skills and allowed me to contribute to several key aspects of their communication strategy.

Furthermore, I also had the opportunity to explore the use of artificial intelligence (AI) to generate and rework visuals for the group. Using tools such as Midjourney and Magnific.ai, to name a few, I experimented with new creative approaches to meet the specific needs of the client. Given the group’s substantial need for inspiration visuals for its various brands, providing such a large quantity in a short amount of time was very interesting. We started with a series of visuals that could potentially be useful to them. This presentation was generally well received, allowing us to establish a workflow for future specific visual requests.

The workflow is as follows:

1. Reception of the brief and an inspiration visual, analysis, and sending an initial series of six visuals.
2. The client selects two visuals and provides feedback for potential corrections.
3. I make the corrections and resend the revised visuals.
4. Once the visuals are approved, we proceed to the final stage, which involves colorization (if requested). The colorization follows the same principle as explained previously.

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